“A journey of thousands miles begins with one step”
With the rapid development of technology, our world is becoming smaller and smaller every day. To keep up with this world you need to know how to do it.
A person can’t just learn to drive through reading a thousand books. It is essential to have practical knowledge of driving. Students of management cannot learn the art of management without experiencing real-life business. It is important to have practical experience in order to gain a better understanding of the real business situation and the problems that are faced by the company.
Summer internships form part of full management studies. Examining departments at different universities will require you to complete a summer project.
The Times of India is a fantastic place to do our internship. RMD has given us a clear idea of how the department is managing its business. Our project title is “CONSUMER AWARENESS IN RELATION TO TIMES GROUP’S MAGAZINE”. The summer training task was to conduct a survey of consumer satisfaction regarding the magazines targeted by the Times group. I.e. Through the feedback and questionnaires. Google Docs forms were used to collect data.
We are pleased to present our project report as part of our MBA course summer training. We realized how much we owe the people who supported us. It is important to have someone with experience in the area guide you through your study.
I’d like to express my gratitude to BENNETT COLEMAN & CO.LTD for allowing me to learn and work within their company culture. The Times of India division has given us permission to initiate this project. This includes doing the necessary research, and using departmental data.
I would also like to thank MR. RAJESH BHATIA for his guidance and supervision, which allowed us to complete this study. He was a driving force in the project, who guided us throughout the entire process. The other staff members were also able to provide us with information and field data that helped make the practical experience a success.
Our experience in working with more knowledge.
MR. DHRUMAN PATEL played a key role in the research. He helped us overcome the roadblocks we encountered. His guidance was crucial to the completion of this research.
The Summer Internship Programmed was a great success and we are grateful to Dr. ANITA SUNIL for her guidance and helping us to solve all our problems.
Also, we are grateful to our parents, friends, readers, and everyone else who has motivated us and given us the opportunity to show ourselves during Summer Training. Last but not last, we thank God and his grace for all that he has done for us.
L J Institute Of Management Studies
The final “TIMES INDIA” project was very informative.
The factors influencing the subscription to “TIMES INDIA” magazines have been studied. The Research Study covered Ahmedabad Anand Petlad Khambhat City. Primary data was collected through a questionnaire. The databank that we used for secondary data was also provided to us.
It contains details about the company, its history, mission, and vision, as well as information on their products, industries, and information about them. It contains information about the research method, including research problem and research design.
Also included is a brief description of Bennett, Coleman & CO. Ltd., as well as Times of India. Also included in the report are the results of the study on the reasons why people choose to read Times of India instead of magazines from the Times Group. I have based the findings and recommendations of the respondent on information from the BCCL.
The target was 55 new subscribers per person, including both Left Readers and current readers. This was a target we worked hard to meet.
Literature ReviewPrinting media continues to add awareness and persuasiveness at high exposure. The magazine advertising is more effective when it is not used enough. This will reduce the response of any future advertising. The most successful media combinations included print. Overall, the combination of TV + online + printing was most effective. I know all TV campaigns are now also online but print is the best tool to get consumers to make a purchase.
From ten Cross Media Research ™ studies, magazines proved to be the most cost-effective medium at all stages of the funnel. For the non-packaged goods category (22 studies), as with overall results, magazines were the largest contributor for aided brand awareness, brand favorability, and purchase consideration/intent. Magazines contributed 33% or more at four of the five stages: aided brand awareness, ad awareness, and with significant impact in brand favorability and purchase consideration/intent.
A consistent message delivered across multiple channels can improve brand perception by 68% and purchase intent by 90%. Consistent messaging across channels can boost brand perception by up to 68%.10 For the upper funnel, desktop and printed media combined increased brand awareness with campaign assistance by 96%. According to polling, consumers place more trust in print than any other type of advertising. Marketers can use this trust, as so many people make online purchases, to increase sales both online and offline. The decision to place an ad should be based on a consistent, media-diverse and clear strategy.
Magazine Media 360deg measures the audience on multiple platforms to get a more accurate picture. The 2016/17 Magazine Media Factbook is a great source of data to spark a conversation. Research shows that magazine-based media are the most inspirational, influential, and trustworthy of all forms of media. They also have a powerful impact on sales.
When readers choose a particular magazine, they ensure that the content is relevant to them and show empathy for how the magazine views the world. A relationship is developed. Around the world, magazines are known for their personal relationship with readers. The average magazine is picked up and read for 54 minutes. It is also opened on average 2.5 times. In an age of multi-tasking where consumers consume multiple media simultaneously, magazines are most often used without distraction.
Angela McRobie stated that in the field of media and cultural study, magazines have a less prominent and prestigious role than other media. The same is true a decade on. Women’s magazines are a subject that has been studied, but in limited numbers. These studies have highlighted a debated and complex area. Women’s magazines are not only important and of great importance, but there have also been disputes about how to study them. Many studies are characterized by a sense of conflict, as the female authors must balance their own sense of self against feminism and academic perspectives.
The Cosmopolitan has been published monthly in New York since 1886. It is an international magazine for women. The Cosmopolitan magazine has been published since 1980 in Germany. The Cosmopolitan is available in over 100 countries, 64 editions are printed in 35 different language and it has a global distribution. Bauer Media Group took over the magazine in 1886. It was owned previously by Marquand Media AG. The award for the most innovative product is given annually by a panel of judges made up of dermatologists as well as editors and representatives from industry. The 15 categories of products that have been awarded are usually presented in the print edition in March. This presentation is not advertising, but editorial content.
Out of 86 respondents, only 47.7% register magazines prior to use and 52.3% don’t. 63 out of 86 respondents prefer to use Internet. 37 or 43% do not have the time to go to library. Internet use is the most common reason why people don’t read magazines or journals. Lack of time is another reason that people don’t use magazines or journals.
Aviv Shoham, Senior Lecturer at the Graduate School of Business of University of Haifa in Haifa (Israel) Compulsive consumer buying is a key area of research into consumer behavior. Compulsive shopping is a very negative form of consumer behaviour, which makes it important to study. Exploring negative consumer behavior could lead to new perspectives or modified approaches for studying positive consumption. Further, research on the negative aspects can have a positive impact on society. That is why it is important to study them. The paper builds on the earlier works to present a model that explains compulsivity’s antecedents. In a sample consisting of Israelis, gender, the tendency for consumers to make unplanned buys, and to purchase products not on their lists are predictors of compulsive behaviour. These antecedents may influence compulsive traits.
The time spent reading the newspaper was also used. Readership Institute of North Western University defines the time spent as: “The amount spent by consumers reading their newspaper or looking at it on Sundays, and weekdays.” The Readership Behavior score includes three components: frequency, completeness and time spent.
Newspapers and magazines printed on paper can also inform their readers about topics that are outside their personal interests. This serves as a resource, a way to share information, and an advertisement.
The Brand Builder is a model that allows you to analyze the construct of loyalty for brands, including both their attitudinal as well as behavioural components. This model is based on assumptions such as that all brands could be described behaviourally, that survey questionnaires can replace the probability of purchasing, and that attitudes of consumers and their behaviors towards brands are linked. The Brand Builder model’s predictive abilities are tested. The findings show that loyal customers are more likely than non-loyal buyers to purchase a brand in the next year if their brand attitude is influential. We found that non-buyers/low loyal buyers are more inclined to convert if their opinions about products they’ve not bought are positive. Final results indicate that convergence between consumer attitudes, and behaviours has predictive qualities.
